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Proposal · prepared for Morgans Solicitors · 18 May 2026

A few specific fixes for morgansabergavenny.co.uk

Morgans Solicitors · Central Chambers, Lion Street, Abergavenny · website rebuild

I rebuild small-business sites in my spare time when I can see they are leaving conversions on the table. I spent half an hour on morgansabergavenny.co.uk on a phone with mobile data and a desktop, then on the new morgans.law address you have been issuing. Three things stood out, all of them about a 68-year family practice making its brand harder to find than its work is to do.

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Central Chambers · Lion Street · since 1958

A 68-year family practice in three generations, reset on its own domain.

The rebuild lives at the morgans.law that the LLP at Companies House is incorporated under. Open the live preview ›
01

morgans.law is advertised as the new home but quietly redirects to the old .co.uk on every visit.

What I saw

Typing https://www.morgans.law/ or https://morgans.law/ into a browser issues a 301 to http://morgansabergavenny.co.uk/, so the canonical URL the user actually lands on is always the old one. The structured-data block declares the canonical URL as https://www.morgans.law/, the og:image and apple-touch-icon are referenced under that same domain (and both currently return 404), and the footer signs off "www.morgans.law" beneath the legacy domain. Every prospective client who hears the firm say "we are morgans.law now" finds themselves on a different address one second later, and the LLP brand reads as half-finished rather than newly minted.

What the rebuild does about it

After rebuild: morgans.law is the canonical address, the .co.uk redirects in the other direction (legacy permalinks preserved), and the JSON-LD, og:image, apple-touch-icon and footer wordmark all sit on the same domain the LLP at Companies House lives on. One brand, one URL, one set of search-engine signals pointing at it.

02

The 68-year, three-generation Morgan family story is the firm's strongest asset and is buried inside one paragraph mid-page.

What I saw

Ron Morgan began practising in Abergavenny in 1958. His daughter and daughter-in-law continued the firm in 1996. Ron's grandson E. Fred Morgan was admitted to the Roll in 2020, a third generation in the same building. None of this is visible above the fold: the hero badge reads "Solicitors ยท Abergavenny, Wales" with no founding year, the about block does not mention 1958 until a sub-paragraph, there is no homepage portrait of Ron, and the LegalService JSON-LD has no foundingDate or founder Person record so AI assistants and Google rich results have no machine-readable claim of 68 years.

What the rebuild does about it

After rebuild: a "since 1958" badge in the hero eyebrow, a numbered three-generation strip directly under the hero (Ron 1958, Alison and Sarah 1996, Fred 2020), a heritage block on a deeper band with Ron's archival portrait pulled forward, and a timeline that ends on the LLP incorporation in 2023. foundingDate, founder Person and member Person records added to the schema so Google can answer "oldest solicitor in Abergavenny" with the right firm.

03

The 13:00 to 14:00 lunch closure is part of the firm's character but is told only in body copy, not in the structured opening hours or the visit panel.

What I saw

The trust-bar shows "Mon to Thu 9:00 to 17:15, Fri 9:00 to 17:00" without the daily lunch break. The openingHoursSpecification block in the LegalService JSON-LD encodes the same range with no closure window, so Google Business and AI assistants tell users the office is reachable at 13:30 when in fact it is not. A small-town continuity-of-character detail (genuinely closing for an hour every weekday, like the building it occupies always has) reads to a search engine as a discrepancy between the page and the schema, and to a client as a missed phone call.

What the rebuild does about it

After rebuild: hours rendered as four lines, with the 13:00 to 14:00 closure as its own row in a calm oxblood band so it reads as a feature, not a flaw. openingHoursSpecification updated to two range objects per day (09:00 to 13:00 and 14:00 to 17:15) so Google Business shows the lunch window. The line "Closed daily for lunch, 13:00 to 14:00" appears in the visit card and the footer.

Pricing
£2,000Fixed for the rebuild. One-off.
£150Per month for hosting and ongoing care.
£50Optional. Embedded chatbot trained on FAQs.
No retainer. No contract. No in-person visits, fully remote from Switzerland.
  • One round of revisions before launch
  • DNS cutover handled (you keep both domains in your name)
  • 30 days of post-launch tweaks at no extra cost
  • Source code handed over on day 60 (you own everything)

If the proposal lands, reply with two or three 20-minute slots in the next ten days for a video call. I take on three Welsh and West-Country builds this quarter, and the first confirmed wins the slot. If I do not hear back by 28 May 2026, the proposal site comes down.

The rebuild
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Corey Musa · Cardiff software developer based in Switzerland · +44 7884 442 651 · corey@builtbycorey.com